A simple way to bring hope
For the whole month of March 2022, Xpotlight Consulting will dedicate 25% of its earnings to help Ukranian regufees.
Take some risks.
Feel the adrenaline.
The first step to greatness starts in the mind.
Let's get creative
Check out our work
Take a peek inside our Wonderworld
It's time to be in the limelight
We help startups and SMEs build international brands and expand their competitive advantages
We are marketing and digital strategists who help brands develop their online businesses internationally, increase brand value and performance
through data, best practice and digital channels.
Alberto Perani
Founder | Studio Perani, Chartered Accountants and Legal Auditors
Services
Market Research
- Target market landscape evaluation (competitors, segments, challenges, strategic partners)
- Definition of Business Model
- Digital position study
Marketing Strategy
- Value Proposition development
- Market tests and validations
- Price positioning
- Go-to-market plan development and implementation
E-Commerce
- E-commerce & website development
- Listing management into (international) online marketplaces
Content creation
- Web and social media content creation
- Assets creation (photos, graphic designs, videos, audio, etc)
- Blogs
- Press kits
- Brochures
- Technical documents and manuals
- Marketing tools development
Brand development
- Brand auditing
- Brand identity creation
- Graphic chart development
- Coherence management and supervision
Marketing Automation
- Email automation
- Chat bot
- CRM setup
- Business process digitalisation
- Data analysis
Content creation
- Web and social media content creation
- Assets creation (photos, graphic designs, videos, audio, etc)
- Blogs
- Press kits
- Brochures
- Technical documents and manuals
- Marketing tools development
Brand development
- Brand auditing
- Brand identity creation
- Graphic chart development
- Coherence management and supervision
Campaigns and Advertisements
- Social media campaign creation
- Search engine advertising
- Analytics reporting
- Global campaign setup (above and below the line)
- Monitoring and reporting
How we work
A la carte
Xpotlight works with your company by providing services à la carte on specific projects. We offer a range of strategy-orientated options to fit any budget, timeline and aims.
Retainer program
We assist businesses – whether large or small, start-up or established – to develop cost-effective strategies to fuel growth. With the retainer program, we provide a Temporary Marketing Manager to step-in for a determined period of time in order to achieve your business development goals.
Advisory
In this method, we provide advice on your plans and strategies and supervise in-house works in order to achieve the ultimate goal.Â
Industries and markets we have worked for
Markets
Our consultants have experience in over a dozen markets and with industries including food and beverage, health and pharmaceuticals, technology, e-commerce and logistics, security and defence, finance and agriculture.
Engineering
IoT
Fashion
Luxury
Personal Care Products
Apps
Medical
Food and Beverage
Tips, ideas, insights for the right business strategy
Resources
30 March 2020
With things on a standing halt in Italy, many entrepreneurs and business owners are probably in limbo, wondering what to do to prevent a disastrous fall. However, a period of low productivity and activity doesn’t mean it is the end of the business. It can be, in fact, an opportunity in disguise.
Â
Â
5 ways small businesses can conduct marketing effectively in 2023 and 2024
Small businesses often struggle to keep up with the latest marketing trends, but staying current with the latest marketing tactics is essential to their growth
5 things businesses should take into consideration during lockdown
With things on a standing halt in Italy, many entrepreneurs and business owners are probably in limbo, wondering what to do to prevent a disastrous fall. However, a period of low productivity and activity doesn’t mean it is the end of the business. It can be, in fact, an opportunity in disguise.
They have trusted us with their projects
PORTFOLIO
Fondazione Bresciana per gli Studi
Economico-Giuridici
App for social relationship improvement
Organic and innovative sanitary products for women
Chartered Accountants and Legal Auditors
Hip and knee
surgery clinic
Organic and innovative sanitary products for women
Chartered Accountants and Legal Auditors
Hip and knee
surgery clinic
Organic and innovative sanitary products for women
App for social relationship improvement
Vision wear fashion accessories
Organic and innovative sanitary products for women
They have trusted us with their projects
PORTFOLIO
The team
Proin quam. Etiam ultrices. Suspendisse in justo eu magna luctus suscipit. Sed lectus. Integer euismod lacus luctus magna.
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi lacinia molestie dui tellus augue semper.
Michael Stone
Developer
Nicole Andson
Design
Ava Johnson
Design
Michael Stone
Finishing
Arnold Pettis
Finishing
Milla Vitch
Project Lead
Unsure of what you need?
Coming soon, you will be able to enter our marketing simulator that might help identity what you need together with a budget that might work in order to achieve them.
You set the goals,
we plan the work
Smart marketing
As a brand is built, it is important to establish and safeguard the reputation that represents the company’s brand name.
This is why Xpotlight recommends a 360° online and marketing solution that ensures brand coherence and excellent customer journey.
With Xpotlight, you can opt between outsourcing a Marketing service provider, a Marketing Consultant or a Temporary Marketing Manager for your organisation.