Market expansion outside of the home country is an excellent method to enlarge client portfolio and reach out to markets that may have a higher desire for goods made in a certain region, ie. Made in Italy products or services. It is obvious that in order to compete internationally, your brand should also reflect an image of a company that is capable to deliver to international clients. This means marketing collateral and client journey in the language of the destination market, brand look and a feel that shows solid understanding of what the destination market needs as well as a clear business model to identify the right resources and channels for a faster breakeven and return. 

However, there is a way to first test out market appeal and response prior to making such investments. Check out our Market Research service that will help to map out your strategy with a proper research in order to understand what to do and where to place resources. 

Once the business plan is crystal clear, Xpotlight will help reach out to target markets, developing and fostering partnerships that will bridge the company and foreign markets, as well as build a solid foundation for a successful market expansion. 


  • After the strategy study , a plan will be proposed for market testing and validation
  • Once the test is complete, we will establish relevant partnerships with local key players, assisting in negotiations and project management.
  • Run marketing and branding activities at target market if no local resources is available.
  • Represent your company in professional exhibitions
  • Other ad-hoc works that helps to companies to kickstart new market expansion

Types & additional services

  • Informative website
  • E-commerce website
  • Educational website
  • Gallery website 
  • SEO Optimization
  • CRM Integration
  • Contact forms
  • User registration
  • Course creation
  • Content management
  • Shopping cart
  • Payment gateway setup (Stripe, Woocommerce, Paypal, etc)
  • Product catalogue
  • Order tracking
  • Sales report emails
  • Order completion/reimbursement emails
  • Membership signups
  • Mailchimp integration

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Articles on marketing strategy development

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Let's talk about your business strategy... over coffee.

For all first time clients, Xpotlight offers a complementary consultancy for 1 hour

Marketing Strategy Development Services

  • Coaching and Training 550€

    Excluding VAT
    10-hour package for in-house training

Marketing and Training Packages that might interest you