About

Strategy development is the first and foremost step in the business cycle before any kind of sales, communication or promotional vehicle is planned or deployed. It is a set of researches to understand who the company is targeting, their pain points, where they are based, their purchasing behaviour and so on. For companies who have different product categories, their target markets may vary as well. The research also studies the brand’s competitors within a focused geographical area.

With data and concrete information about our businesses, we are then able to understand if our products or services are providing specific values for our clients or customers and how to approach our clients or customers with effective, data-based marketing strategies that bring results.

method

An internal auditing held with business owners, sales and marketing directors or managers
Business goals, mission and vision determination
An external survey or interview with clients to understand brand perception
Market evaluation based on specific target markets
Competitor evaluation
Digital assessment
Socio-economic overview to understand market trends and opportunities
Internal process evaluation
Other necessary research that will help build an overview of the brand’s market position, value proposition and communication plan
Business Model creation with marketing strategy development